Tag Archives: iPhone

Success By Litigation

Google Burns AppleIs it too much to ask for a company who recognizes it should only succeed on it’s own merits? Apple isn’t it, that’s for sure. Market domination by litigation is an ugly thing.

Kinda ironic Apple used those “Think Different” ads with the 1984 send-up and they’re now resorting to cajoling the government into enforcing an artificial monopoly on their behalf.

Judges who accept such frivolities ought to be tossed out on their butts. And the companies that make such stupid claims, well, I can think of some things we buyers can do to them.

Once upon a time, Apple portrayed itself as David to Microsoft’s Goliath as it battled the ultimately dominant force from Redmond. A generation later, the world’s attention has shifted from PCs and laptops to mobile devices, and Apple now finds itself in the role of Goliath. It knows full well that dominance isn’t permanent, and anything that can be done to slow down new entrants should indeed be done. That it continues to let a certain degree of historically entrenched fear guide its actions isn’t necessarily a negative thing. Tension, after all, is a great driver of increased performance. But at this level, at this scale, and at this crucial moment in the history of the mobile market, it runs the risk of slamming the industry it helped define into neutral as lesser-endowed players run for the hills.

In that respect, Apple really shouldn’t be living in fear of HTC, Nokia, or any other potential competitor. The real fear belongs to consumers like us, and it should be directed back at Apple.

“Is Apple Afraid Of Google?” at BetaNews.com.