I came across the Blueberry Story recently. It didn’t pass the sniff test, but I couldn’t immediately explain why.
Jamie Vollmer was the CEO of an ice cream company that made, at one time, what some considered the best ice cream in America. He was also a sharp critic of the public school system, and shared his criticisms before an assembly of teachers and educators.
I was convinced of two things. First, public schools needed to change; they were archaic selecting and sorting mechanisms designed for the industrial age and out of step with the needs of our emerging “knowledge society”. Second, educators were a major part of the problem: they resisted change, hunkered down in their feathered nests, protected by tenure and shielded by a bureaucratic monopoly. They needed to look to business. We knew how to produce quality. Zero defects! TQM! Continuous improvement!
At the end of this particular talk he took questions from the audience.
As soon as I finished, a woman’s hand shot up. She appeared polite, pleasant – she was, in fact, a razor-edged, veteran, high school English teacher who had been waiting to unload.
She began quietly, “We are told, sir, that you manage a company that makes good ice cream.”
I smugly replied, “Best ice cream in America, Ma’am.”
“How nice,” she said. “Is it rich and smooth?”
“Sixteen percent butterfat,” I crowed.
“Premium ingredients?” she inquired.
“Super-premium! Nothing but triple A.” I was on a roll. I never saw the next line coming.
“Mr. Vollmer,” she said, leaning forward with a wicked eyebrow raised to the sky, “when you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?”
In the silence of that room, I could hear the trap snap…. I was dead meat, but I wasn’t going to lie.
“I send them back.”
“That’s right!” she barked, “and we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with ADHD, junior rheumatoid arthritis, and English as their second language. We take them all! Every one! And that, Mr. Vollmer, is why it’s not a business. It’s school!”
He was unable to reply to such ideas. And it took me a day to realize what was wrong with this teachers argument.
First, there is truth in both what Mr. Vollmer said and in what this teacher said. Neither of them are completely correct, and neither of them are completely wrong.
The big hole in this educators argument is that children are not the only resource in a school.
When you’re building a product commercially you gather all sorts of raw materials and assemble them and process them to create a finished product. Businesses are primarily rewarded by doing this more efficiently and with more quality than other companies. However, simple physical raw materials are never the entire picture.
You can take blueberries and cream and sugar and eggs and ice and salt and throw them together all day and it will not turn into ice cream. You must have a goal, a guiding principle, a primary idea which directs the process from beginning to end. This idea begins before any raw materials are assembled and achieves fruition and is born into reality in the end product.
In a school children are both a raw material and eventually the fruition and reality of this idea. A healthy, intelligent, wise, productive and strong member of society is the hoped-for result of any school. When children are the raw material (as small children first coming into the school) they indeed cannot be turned away. The school must take any and all. The teacher is right about this.
However, there are many other raw materials which may (and indeed should) be turned away at the loading dock for insufficient quality. Teachers are one of the raw materials of our education system. Those who can’t do, teach, is a sad but true tale of many who comprise the front lines of education in America. Low academic standards does not attract the best and the brightest to this profession. Many of the best teachers teach because they love to. Many others do it because they cannot find so secure a position with as healthy a payroll or extensive benefits in the private sector.
Education philosophies are another raw material that can and should be examined in light of reality and not in light of the establishment’s preconceived notions of the state of the world.
Specific subjects that do not pertain directly to healthy functioning in society also ought to be turned away at the door.
The lesson that schools should take from business, first and foremost, is that competition is good for everybody involved.
The only people who will be hurt by school vouchers, charter schools, more local control of education, and less federal nannying are teachers who aren’t up to snuff and entrenched and ensconced administrators who cannot really justify their silly existence.
The teacher was right, they can’t turn away children from school. Every child can and will benefit from learning truth. But learning and truth are not necessarily the same, and to fail to see the difference and to support a system that is so obviously and painfully failing yet another generation of children is to fail to see yet another blade laid to the neck of our great nation.
